This sign promotes the Charlotte, North Carolina Department of Transportation Bicycle Program. The signs are attached to bikes located throughout Charolotte in CDOT's Bikes do the talking campaign to promote cycling. According to CDOT Bicycle Program Manager Ken Tippette, "There are many opportunities where a bike can function just as well as a car but at a fraction of the cost. Imagine a city where citizens don't think twice about hopping on a bike for errands to the store, library, coffee shop or their commute to work. They'd be healthier, there'd be more citizen interaction because they're not enclosed in a car, and they'd see their world from a different perspective and speed."
Other similar signs on bikes have phrases like "FEAR NO BUFFET," and "BURN CALORIES, NOT FUEL."
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