Performance Bikes dumps Giant and Specialized

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Thursday, August 11, 2005
By Yokota Fritz

According to BRaIN, Performance will no longer sell Giant and Specialized products. Performance also announced they will overhaul their Supergo stores into large-scale Performance stores. Performance is the nation's largest bicycle retailer, and Performance is the largest single customer for both Giant and Specialized.

Performance cited difficulties in working with the demands of Giant and Specialized as the reason for terminating their retail relationship. Their recent addition of Pacific Cycles brands, on the other hand, has "been like a breath of fresh air" according to Performance Bike CEO Garry Snook.

Important note to bike manufacturers: Don't alienate your largest customers.

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