Jonathan retiring from JRA

By Yokota Fritz


Jonathan Maus, owner of the bike marketing blog Just Riding Along, has announced that he's bowing out from that little corner of the blogosphere. He's putting his time into other projects such as Bike Portland. I'm sure his baby might have something to do with this decision also.

For bike marketing information, Jonathan suggests following Donna Tocci and Drink the Kool-Aid. Donna Tocci is the PR manager for Kryptonite. The Kool-Aid Krew konsists of Tim "Masi Guy" Jackson, Chris "iheartbikes" Cashbaugh, Jill Hamilton (brand manager for Haro), Karl Weidman of Pedro's, and Donna Tocci of Kryponite. These names are familiar to many biking bloggers and I'm looking forward to seeing some good stuff there.

I think most of my readers are about my age (middle age and up), but for the younger readers: Are you totally lost in this reference to Drinking the Kool Aid?