Livestrong to Skidstrong: Cease and desist

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Thursday, December 01, 2005
By Yokota Fritz

It's wonderful that the LAF is raising money and awareness for cancer research, but do they have to be such absolute weenies about it? And check this out: the LAF wants you to ask permission to link to their website.
If you are interested providing a link on your Web site to LIVESTRONG, we ask that you send an email to requesting permission to link. This email should include your organization's name, a contact name and a description of the context in which you will be listing LIVESTRONG.
Another view is provided at, who points out that a trademark owner has an obligation to protect his trademark.

The purpose of Fisso® (nee Skidstrong) is to raise awareness and funding through the promotion and sales of fixed-gear bicycles, accessories, components and clothing, for the Bicycle Messenger Emergency Fund (BMEF), a nonprofit organization established in 2001 to provide financial assistance to injured bicycle messengers around the world. Proceeds from the sale of every SKIDSTRONG Fisso® product goes to the BMEF.

Via the Kool-Aid Krew.

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