Online gift cards for the local bike shop

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Sunday, December 11, 2005
By Yokota Fritz

They're a little late for this Christmas season, but here's a brand-new affiliate program just for bicycling blogs and websites -- and it supports the Local Bike Shop. You can make a little bit of money for your website, and it's ecommerce that sends business and money to the little guy.

Here's how it works: Once you sign up, you put a gift card ad on your blog or website, kind of like the big, honkin' Moosejaw ad I have at the top of this page. When a visitor to your site clicks on the ad and buys gift cards, you get 2%. That's quite a bit less than other affiliate programs, but local bike shops operate on razor thin margins and they're the ones that eat the expense of marketing this program.

The gift card is mailed, and the recipient takes the card to a participating Local Bike Shop -- there are now only about 120 shops in the program but they expect that number to grow -- and buys stuff.

Like I mentioned, the payout is only 2%, but the program looks very worthwhile. The list of participating dealers is on their website. The cards come in denominations of $20, $50, $100 and $200.

I applied to the affiliate program today but I haven't been approved so I can't sell the cards yet. In the meantime, you can apply by clicking here.

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I'm a little foggy on this one.

Are you trying to fool us, or have you been fooled?
Nice gag, intriguing idea.

Having 4 eyes helped me spot the "notice" before figuring out how to find out more. ;-D
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