Giant Bicycle to sponsor Tour of California

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Monday, January 30, 2006
By Yokota Fritz


Giant Bicycle, Inc. announced Friday that it has inked a deal to be an Official Tour Supporter of the inaugural Amgen Tour of California. The race, made up of eight individual stages, will begin Feb. 19 in San Francisco and end in Redondo Beach on Feb. 26.

Team T-Mobile will field a full eight-man squad, captained by 2005 World Time Trial Champion, Michael Rogers. The team will race the event aboard Giant’s latest road bike offerings, including the formulaOne Composite-equipped TCR Advanced.

“We’re thrilled to be a sponsor of the Amgen Tour of California,” said Jon Stierwalt, Giant’s marketing promotions manager. “The event is a perfect fit for us, with a great demographic, a perfect location and a stage finishing right in our own backyard.”

[ Press Release via BRaIN. ]

Question: Will the Tour of California be televised at all?



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