First, watch the Hummer H3 Superbowl Ad here or here. If you don't have broadband, here's the synopsis: Gojira-style monster (named Jennifer the Monster) is running rampant through Tokyo causing mayhem and destruction. Jennifer meets Robie, a giant city-destroying robot. Jennifer and Robie fall in love. Jennifer and Robie make love. In the midst of a destroyed city, Jennifer has a baby -- a brand new Hummer H3. How precious.
Am I the only one who saw the weird irony in this ad? Okay, the part about the association of harmful, destructive forces with the creation of the Hummer is pretty obvious, to me anyway. The irony is that the advertising agency and Hummer execs who approved the ad seem to be completely unaware of the association between their product and the damage that they cause.
I am with you. This really was an example of truth in advertising, even it was unintentional.
When they set down the baby Hummer, I said to my wife, "great, now there is a new little monster to finish wrecking the city". Right after that, I couldn't believe that they actually referred to it as a little monster. The sad thing is that the destructiveness probably appeals to some of their target customers.