Pay $40 and you can ride your bike a lap around the 2 1/2 mile around the Indianapolis Raceway track with Lance Armstrong, along with up to 20,000 other participants. Details here.
This "Lap Led by Lance" event is part of the Discovery Team Cycling Team's comprehensive public awareness campaign to promote the Discovery Channel and U.S. Pro Cycling. The fastest rider at this event will be selected to participate in a one day bicycle race at the U.S. Pro Championships in Greenville, South Carolina.
The Discovery Team's doing a good job at promoting their team at Race2Replace, making use of Lance Armstrong's popularity and some cute video clips to keep fans interested.