My employer's CEO is one of only a handful who blogs. And last week, the head lawyer started blogging. Can a laywer be transparent?
Even in the cycling industry there are only a handful of folks who blog. Masi, Sock Guy, Surly, Terry, and Cannondale are among some of the cycling companies that have a blog presence of some type.
Notably absent are the biggies in the industry such as Trek, Giant, and Specialized. Specialized, in particular, hired a PR firm for a viral marketing effort, but even here they failed to make much of splash beyond mention in a few specialized (heh heh) advertising journals.
If a Fortune 500 company executives can blog, why not some bicycle companies?
Those interested in traffic safety may appreciate this story about a judge who sentences teen traffic infractors to ride the bus.