National Bicycle Dealer Association's 2006 Annual Bicycle Market Briefnumbers are in. The results? Most bike shop dollars come from middle aged rich men. Here's the challenge from NBDA executive director Fred Clements: “If we don’t begin to look toward broadening our market to areas we don’t accommodate, what’s the future? We need to continue to work to get kids and women on quality bikes. There are a lot of areas that I think we can address because the boomers are on a timer.” The report has a ton of interesting information for statistics geeks like me. Most consumers who purchase a bike do so for recreational purposes (73 percent) and for fitness (53 percent) as opposed to racing (8 percent) and commuting (10 percent). That might explain why, according to the report, the majority of bike sales (60 percent) at IBDs and specialty stores are of bikes under $400—most of which are hybrids and cruisers. Internet and mail-order represent under 3 percent of total retail dollar sales, and under 1 percent of total unit sales. 77 percent of bikes are sold through the mass-merchant channel (discount retailers like Wal-Mart and Target).
Bicycle Fun Club founder Ted Curtis was recently named senior planner for the Non-Motorized Grant Program in Columbia, Missouri. Curtis, who founded Trailnet in 1988, has promoted bicycling and walking for over 20 years in Missouri. He will decide how the city should spend a $22 million federal grant for projects to promote walking and cycling.