A New Cadillac

Cyclelicious Shop
Bicycle Lights - Wald Baskets - Dahon - Strida
Loading


IMPORTANT: This content is deprecated. Please visit the new CYCLELICIOUS 2.0.
Monday, October 02, 2006
By Michael


Cadillac displayed their line of bicycles at Interbike 2006. What struck me as odd when I was talking to the representative, was that they are not cross-promoting it with Cadillac cars at all. They are basically relying on the Cadillac name to get consumers to buy. The representative mentioned that most people looking to buy bicycles won't know of the Bianchi, Cannondale, or Trek names, but they will know about Cadillac. They are not directly linked with the Cadillac brand, rather, they are an officially licensed product.



    IMPORTANT: Please post comments for this article at the new CYCLELICIOUS 2.0 version of this page.
Comments:
Hmmm ... I doubt I would want a Cadillac bicycle, much in the same way I don't want a Peugeot car.
 
Post a Comment



Links to this post:

Create a Link

Blog Widget by LinkWithin Cyclelicious Home




Scotts Valley Cycle Sport

Scotts Valley Cycle Sport Santa Cruz California


YEN

Powered by Blogger

Subscribe to
Posts [Atom]