My dad used to be in the Crisis Management industry before he retired. Crisis Management is the practice of staying cool, calm and collected when the stuff hits the fan.
The secret to Crisis Management is to have a plan before the Bad Thing happens. What do you do when your company gets on CNN for all the wrong reasons? Having a plan on how you respond to the media beforehand has a major impact on how the public perceives your company. The Bad Things still happened, but how you handle the disaster and its aftermath is important.
Now on the scale of crises, a competing show hardly compares with a plane wreck or chemical factory explosion, but I'm sure this trade show news has the marketing wonks working overtime at VNU Expositions.
When Eurobike promoter Messe Friedrichshafen announced a new bicycle show to compete with Interbike, Interbike's reaction made me wonder if they had a contigency plan in place. They've put a positive spin on this news and leveraged Eurobike's coverage to get more media coverage on Interbike itself. There's possibly more news about Interbike in traditional media and the blogosphere now than during the actual trade show itself.
Don't miss Masiguy's latest thoughts about "Port-o-Bike" over at Drink the Kool Aid.