Here's something I've discussed with local advocacy groups: specialty bike retailers have to decide whether to continue to focus on serving non-Hispanic white males or reach out to the growing population of Latinos and Asians, says Brad Edmonson of ePodunk.com at the Bicycle Leadership Conference. “The new America is already here. Your choice is to either join it or fade away with the old America,” Edmonson said. Read more at BRaIN.
Silicon Valley Leadership Group had a Cool Commutes conference, focusing on what companies in the Valley are doing to reduce single occupant vehicle commutes. One of the dramatic reports comes from Yahoo, where 36% of Yahoo headquarters employees get to work without driving solo. This is double the 18% mode-shift that the corporation committed to the City of Sunnyvale when building permits were first issued.