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Wednesday, March 28, 2007
By Yokota Fritz
Trek President John Burke addressed a group of bicycle industry leaders at the Taipei Cycle Show and challenged them to contribute money and time toward bicycle advocacy. “The bicycle industry is sitting at a place in history where we are at a crossroads,” said Burke after pointing out a convergence of global issues positions the industry as a solution to obesity, traffic congestion, urbanization and air pollution, calling the bicycle the "perfect product at the perfect time."
John Burke initially gave this presentation at the U.S. National Bike Summit two weeks ago, but he was able to address a much larger audience of bicycle industry leaders in Taipei this week.