Nike sells cycling gear?

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Tuesday, April 03, 2007
By Yokota Fritz

Jonathan Maus of BikePortland dropped a bombshell in the the latest episode of the Spokesman podcast: In partnership with Trek, Nike produces and sells cycling gear!

Apparently, Nike, which supported Lance Armstrong with sponsorship and cycling gear, also sold cycling gear to consumers wiht the 10/2 brand through its online shopping portal and dealers.

Possibly because of lack of consumer response, Nike has decided to end its relationship with Trek and reevaluate its cycling line of products. Nike Cycling products will be available through 2008.

(Yes, I know Nike has sold cycling gear for some time. I even own some. I'm being snarky.)


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so lemmie get this straight, nike is bailing on cycling gear for the common rider, choosing to focus on the high-end competitive rider? meanwhile when was the last time you saw any of your racer friends in nike kit? or for that matter, any pro other than lance using their gear? maybe they should stick to ball sports.
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