The SRAM Force group is in its inaugural Tour de France, with all Saunier Duval-Prodi team bikes equipped with this new high-end road group from SRAM. David Millar of Saunier Duval-Prodi is currently in third place overall after the 2nd Stage.
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I never thought that I would one day be willingly watching commercials on the web. Now I find my self watching this one multiple times. It just shows that SRAM gets it. They did a nice job with this and it is cool to see it spreading around the net.