Truvativ founder Micki Kozuscheck, who sold Truvativ to SRAM, has joined up with some of his former management team to work on a new bike parts company that they're calling Lezyne. Lezyne will manufacture and sell pumps, multitools, saddle bags, and hydration backpacks, according to Bike Europe.
John Burke: More advocacy from Trek
At the recent Trek World meeting for dealers at Trek headquarters in Madision, WI, Trek President Johne Burke introduced Trek's "One World, Two Wheels" bicycling advocacy program.
Brits spending vacation time on bicycles. "Britain is becoming a nation of cycling enthusiasts. Cycling has been given a new lease of life by recent environmental issues, such as sustainable transport, carbon emissions and eco travel," commented Richard Cope, senior travel consultant at Mintel.