Guy Kawasaki Trek factory visit

By Yokota Fritz


Silicon Valley Venture Capitalist Guy Kawasaki blogged about his visit to the Trek factory in Waterloo, WI.

THe photos are kind of cool, with pictures and details of various Tour de France winning bikes. He also shows us the bike garage, assembly area, and other pieces of the Trek factory.

More interesting to me are Kawasaki's vignettes of life at Trek.

There is quite a bit of testing done at lunch. It can take up to two hours or more sometimes. After all, testing is important.

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Trek staff heads out for the evening commute. Employees make good use of the commuter program. Each day someone rides, walks, skates or car pools to work, that employee receives credit for Trek products or cash for the cafeteria. This is an incentive to keep in the latest gear and promote general wellness. Between the commute to and from work and the “Lunch Time Ride” my friend at Trek used to average 50+ miles a day during the summers.

Trek factory visit by Guy Kawasaki.

Labels: trek