Click on the logo to win a one week bike tour in Oregon, a Breezer Bikes Villager bicycle, or a t-shirt and $200 in carbon offsets. All you have to do is pledge to avoid driving a car one day each week.
Carbon Conscious Consumer (C3) is a national climate campaign sponsored by the Center for a New American Dream that challenges individuals to establish climate-friendly daily habits and inspire their friends to do the same. Click here to make the pledge and enter the contest.
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The ratio of Generic Glurge to Voices of Real Humans is uncomfortably high on that site. What entity is really behind it?
Seriously, I think most people still respond well to this kind of "professional" looking marketing. I admit that the contest thing does have the feel of a desperate multilevel attempt at viral marketing feel to it.