Trek: One World, Two Wheels

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Thursday, August 23, 2007
By Yokota Fritz


Update: See Jame's thoughts on Trek's commitment and 1000 Limes.

Trek's Commitment: One World, Two Wheels.
Trek Dealers are working to get people to ride their bikes and make a more bike friendly world, one mile at a time.

We all know the world has some problems; gas is expensive and cars pollute, the roads are congested and humans are getting bigger. And not in a good way.

Luckily, there is a solution to these problems. A solution that burns calories, not gas. It doesn't waste fuel sitting in traffic. Something that could even bring communities closer together.

The solution is the bicycle.

With 40% of non-work related car trips being taken being two miles or less, what would happen if more people took the short trips on their bike? What if more communities had a "Safe Routes to Schools" plan so kids could ride to school safely? What would the world be like with more bicycle friendly communities?

Imagine arriving at work fresh instead of frazzled. Parking within feet of the building! Your kids getting exercise to and from school. Better still, commuting by bike IS exercising! And there are no carbon emissions from burning calories.

We all can ride and we have only one planet. Trek and Trek dealers challenge you to join us in making the world a more bike friendly place. You can start by riding your bike. It's the greenest thing you can do to help the earth.
Trek is committing cash for Bikes Belong (the industry-funded advocacy group) and The International Mountain Bicycling Association.

Specialized Bicycles took a big step for bicycling advocacy last year when they named Ariadne Scott as Director of Advocacy and Environment for Specialized. Her mission at Specialized is to develop and implement Specialized's global green action plan and integrate it into the company's culture, environment, products, marketing and communication. Specialized helped organize a bicycle fair at Yahoo! and provided Globe bicycles for giveaways. On Bike To Work Day 2007, Specialized provided California politicians with bicycles for the event. "We are working with the leaders in our retail channel, the environment and advocacy arena to demonstrate the benefit of bicycling as a great and valid means of transportation," said Mike Sinyard, founder and president of Specialized Bicycles. "Riding to work can directly impact global warming."

Bike parts company Planet Bike is famous for their support of bicycling advocacy. Planet Bike donates 25% of company profits to bicycle advocacy groups, primarily the Thunderhead Alliance. Since 1996 Planet Bike has donated over $500,000 to grassroots bicycle advocacy.

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Comments:
jzyofwonderful concept, I love your one world, two wheels campaign...I'm there
 
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