The company owner, Rich Singer, was riding Bayfront Park in Menlo Park when he spilled and tore up his arm. He put something like this kit together afterwards and now here he is at Interbike selling it.
The kit comes with antimicrobial cleanser, tape, surgical sponges, hydrocolloid dressing and elastic bandage to hold the dressing in place.
If you look at the contents of the Brave Soldier Crash Pak, it is completely different. The Crash Pak supplies Band Aids and the Repair Kit heals with hydrocolloids. Hydrocolloids are what the pros use.