Bikes for boomers

Cyclelicious Shop
Bicycle Lights - Wald Baskets - Dahon - Strida

IMPORTANT: This content is deprecated. Please visit the new CYCLELICIOUS 2.0.
Tuesday, October 23, 2007
By Yokota Fritz

That's the title in this week's Newsweek article on comfort bikes. "Geared toward baby boomers, comfort bikes are ideal for cruising bike paths and pedaling to the corner grocery." Newsweek features the Trek Lime, Electra's Amsterdam, and Sun Bicycle's recumbent EZ Sport.

It's good to see this kind of stuff mentioned outside of bike enthusiast circles. Bikes Belong announced the "Remember Me" ad campaign targeted to non cyclists. According to Bikes Belong, the ads will appear in national magazines and on billboards around the United States.

Bike retailers tell me they've sold more cruiser and townie style bikes over the past year than they've sold over the past decade. They tell me most buyers are slightly older folks who mostly are looking for a way to combine trips to the coffee shop with a little bit of a fitness activity; they see cycling as the perfect way to combine short trips with exercise. According to these retailers, advertising has been limited to setting the bikes out on the sidewalk in front of the shop.

    IMPORTANT: Please post comments for this article at the new CYCLELICIOUS 2.0 version of this page.
Comfort bikes are great, but how much can a crack addict get for one after he steals it?
In Craigslist, Electra Townies range from $50 to $400. At a pawnshop I don't know -- maybe $50?
Post a Comment

Links to this post:

Create a Link

Blog Widget by LinkWithin Cyclelicious Home

Scotts Valley Cycle Sport

Scotts Valley Cycle Sport Santa Cruz California


Powered by Blogger

Subscribe to
Posts [Atom]