Chanel bicycle

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Monday, October 22, 2007
By Yokota Fritz

Chanel has apparently announced a $12,000 city bike as part of the fashion house's 2008 spring/summer collection. So far, only fuzzy black-and-white images of this bike are available, which features black leather saddle and saddle bag, 8 speed hub gearing on a *cough* "lightweight" 36 pound bike.

Although the Chanel bike features fenders and a chainguard, Chanel last summer also introduced jeweled pant clips to keep your pants from getting caught in the chain.

Seen also at Vogue and Female First. Be sure to keep this baby locked up.

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It seems that every 5 - 10 years some or other fashion house in Paris or Milan discovers the bicycle. Just like auto manufacturers who periodically stick a folding bike in the boot of their latest lemon. What always amazes me is how lazy the ad/marketing departments are. Always, it seems, just as in this case, the seat will be on an odd angle and other accessories (here, the headlamp) will be poking off somewhere else. Aesthetically eugh! And these guys are supposed to be style gurus? They should at least spring 15 bucks and get an LBS to assemble the bike before the photograph it. Could be worse. They could be hawking gold plated Segways.
Not quite gold plated, but here you go.
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