...now read the commentary. These people are way too uptight. The video is obviously a spoof -- who believes DKNY actually made this video? Who believes that brunette is actually a real supermodel?
And why all the hate toward DKNY? Do you really want them to end up in a marketing textbook as an example that you shouldn't use bikes in your marketing because of backlash from fanatic true believers?
DKNY are not preaching to the choir -- they're speaking to their audience, the people who are interested in fashion and style. They should be applauded for their efforts in reaching out to a new audience in their attempt to portray bicycling as a cool, fashionable way to get around. Three years ago, only the 40 year old virgin rode his bike to work. This year, we'll see Brad Pitt on a bike.
IMPORTANT: Please post comments for this article at the new CYCLELICIOUS 2.0 version of this page.
They are interested in fashion and style -- and have the attention span of an over-caffeinated 8 year old. Who cares, because once they find out that they'll sweat on their precious, expiration-dated clothes, they'll leave as quickly as they came in. They'll scamper off to the next thing, scooters or electric skateboards or dogsleds.
I agree - the gothamist is being utterly snobby and hyper-sensitive. Poor, poor offended souls. Here was a chance to have a laugh with the fashionistas... and off of their native turf. We could have tainted their future trends. Nope, let's alienate when we have the chance...