General Motors buys Specialized Bicycles!

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Tuesday, April 01, 2008
By Yokota Fritz


"In light of global concerns about climate change, GM has been at the forefront in developing new transportation choices that limit our impact on the environment," said Flora Lopi, GM's vice president, Environment, Energy and Safety Policy. "GM's engineering, marketing and distribution expertise combined with Specialized's branding among cycling enthusiasts make this a winning combination for GM investors and consumers."
See the full story in The Silicon Valley Business Journal.

See also the story at BikeBiz.com, who promises to participate in the media conference call about this deal that takes place tomorrow.

This is pretty big news and people all over are discussing this: Because of the timing of this announcement, there's a lot of speculation that this might be an April Fool's joke. I talked with Chris Matthews (marketing director at Specialized) on the phone this evening and he assures me this is the real deal.

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Comments:
B-friggen-S
 
Oh, and for the record: http://www.dashes.com/anil/2008/03/your-april-fools-day-joke-continues-to-suck.html
 
Maybe GM will buy every bike manufacturer and shut them all down, just like they (supposedly) did with the streetcars!
 
GM vehicles must be licensed to be street legal. No doubt GM execs will want equal treatment for all their products.
Jack
 
Nice one man, Happy April Fools' Day!
 
This speaks to the power of the blog. Now to ... not harness it... set something even more creative out of the harnesses...
 
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