In an "orgy of sponsorship and marketing," Italian fashion house Gucci created this $3,400 special edition Dutch style city bicycle. This Gucci special edition bicycle is available at Gucci stores in Beijing and Hong Kong.
This Gucci Bicycle is part of Gucci's "8-8-2008 Limited Edition" collection. Gucci Creative Director Frida Giannini created eight exclusive accessories for the Beijing Olympics to epitomize sporty luxury. The bicycle features bold red double GG leather details. Other collectible items in the set include the luxurious Mah Jong set covered in red "La Pelle Guccissima" and a panda in soft leather. While the bicycle is intended for leisure, it bears the hallmarks of Gucci's impeccable quality, according to Gucci's marketing copyrighters.