..."Hey, don't get your new DKNY knickers in the proverbial knot. My crack research staff ascertained the Brits drive on the wrong side of the road & thought these bikes would compensate. These kids used to be NYC bike messengers, so they don't know bikes like me."... signed: Donna 'Kilo TT' Karan
Bananarent had bikes chained - without permission to LBK&C bike racks to operate their hire service and eventually got served with an ASBO. Like NYC this is a blatant flouting of laws against fly-posting so Westminster Council could take out an ASBO against DKNY, or perhaps even clas this as fly-posting which could carry a fine for each offence (anyone done a bike count?).
The practice gets parked bikes a bad name and blocks space for bona fide cyclists to park
With no brakes the other risk is that someone might actual;ly try an steal one of the bikes and ride it (in that state) so there is also a corporate liability
Given the lack of decent cycle parking on-street in London the more astute PR person would have looked at ways to 'sponsor' cycle parking which would have given a far better result in public image - thay mighte also have looked at the move by HSBC in France and the Copenhagen City Cycles to support the City Bike scheme by 'branding the fleet - Copenhagen has a tariff of branding blocks of their 2500 bike fleet, which is run as a not-for-profit operation using work skills trainees to maintain the bikes and rebuilding the machines every year (some of the bikes are over 12 years old) so they run a scheme which has 50% more bikes per sq km than Paris, which are used up to 15 times per bike per day (Paris is about 5 times per bike per day). I think the income to support the Copenhagen scheme is around DKr 2m per year if they sell all the space.
May all your rides be downhill with a following wind..