Orange bikes take Manhattan

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Wednesday, May 28, 2008
By Yokota Fritz

Do you remember the DKNY orange bikes of fashion week? A short film by Kalim Armstrong documents the backlash to DKNY's ad campaign. "Orange Bikes Take Manhattan" screens this Friday at the Bicycle Film Festival in NYC. Here's the trailer.

Orange Bikes Take Manhattan - Bicycle Film Festival 2008
Friday May 30th 7pm
32 2nd Ave. at 2nd St.

Orange bikes documents the reaction to a guerrilla marketing campaign during fashion week. Orange monochromatic bicycles appeared chained as part of DKNY's "Explore your city" campaign. The bikes were reminiscent of the Ghost Bike memorial project, white painted bikes that serve as markers where cyclists have died in traffic accidents. This film explores the backlash to the marketing campaign.


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I can certainly sympathize with the film maker and some of the thoughts on display in the trailer, but some of these "fashionistas" are just plain goofy.

This isn't reality where I live and it seems as if I'm watching aliens from some sci-fi flick. Bizarre! 2 A tee...i'm betting that you, like me, would love to just click on & watch that interesting to see what else is up about it...

...but going out of my way to sit in a theater ???...maybe not so much...
Interesting, never heard of this before. I have so much DKNY stuff (sweaters,reading glasses, shirts) that I'm called the DKNY boy by my girlfriend. But I dont know whether fashion industries should mess around , a few examples from the past show that they can never do it right.
i meant mess around with bicycles in ad campaigns sorry.
My honest opinion: I think some people have a chip on their shoulder and get way too serious about a fun activity. From the trailer, though, the film looks like it's probably well done.
...ya know, fritz...if they'd painted those bikes green & logo-ed them "we're going green" as an environmental statement, everybody woulda said "brilliant !!!"...
My bet is that real cyclists hated the idea that bikes were being used to create retail sales volume and acted. Cyclists have enough crap to deal with and don't need to have the image of their rides being debauched by some knuckle-headed account executive.
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