Orange Bikes Take Manhattan - Bicycle Film Festival 2008 Friday May 30th 7pm ANTHOLOGY FILM ARCHIVES 32 2nd Ave. at 2nd St.
Orange bikes documents the reaction to a guerrilla marketing campaign during fashion week. Orange monochromatic bicycles appeared chained as part of DKNY's "Explore your city" campaign. The bikes were reminiscent of the Ghost Bike memorial project, white painted bikes that serve as markers where cyclists have died in traffic accidents. This film explores the backlash to the marketing campaign.
Interesting, never heard of this before. I have so much DKNY stuff (sweaters,reading glasses, shirts) that I'm called the DKNY boy by my girlfriend. But I dont know whether fashion industries should mess around , a few examples from the past show that they can never do it right.
My bet is that real cyclists hated the idea that bikes were being used to create retail sales volume and acted. Cyclists have enough crap to deal with and don't need to have the image of their rides being debauched by some knuckle-headed account executive. Jack