Puma presents the Puma I-Cycle short film series. This collection of short films exploring bike culture and the people who influence it is produced and directed by Cinecycle.
The I-Cycle Film Series focuses on some of today’s biggest advocates for two-wheeled life, including - Matthew McGuinness, a cofounder of The 62, a Brooklyn-based art collective who started Re-Bicycle; George Bliss, the man behind New York’s Pedi-cabs; Brendt Barbur, founder of The Bicycle Film Festival; Matthew Modine, actor and founder of Bicycle-For-A-Day, an ongoing initiative to encourage and inspire individuals to leave their cars in the garage and reduce their carbon footprints on the world; and finally, Antonio Bertone, PUMA’s CMO and one of the main reasons for PUMA’s presence in the bicycle world.
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Gosh. That I-cycle could actually be set up with turn signals. Stick a bike blender rack on the back and it would be the ultimate party machine :D Hoping too much definition of bike culture doesn't make it harder to be a middle aged schoolteacher type ...