Bicycle Leadership Conference during Sea Otter Festival

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Tuesday, July 29, 2008
By Yokota Fritz


Bicycle Leadership Conference to be held in conjunction with Sea Otter Classic

In an effort to better leverage networking opportunities and industry leadership attendance, the Bicycle Product Suppliers Association (BPSA) today announced it signed a three-year agreement with the Sea Otter Classic to host its annual Bicycle Leadership Conference (BLC) in conjunction with the cycling festival through 2011.

The 2009 BLC will be held April 15-17, 2009 at the Sea Otter host hotel, the Embassy Suites in Seaside, Calif. The 2009 Sea Otter Classic will be held April 16-19 at the Laguna Seca Recreation Area in Monterey Calif.

"Aligning ourselves with the Sea Otter Classic, a well-attended and highly relevant cycling-focused event, is one way we can further support our attending membership and improve the effectiveness of our conference," said John Nedeau, president of the BPSA and vice president of global sales for SRAM. "Because many of our members also attend the Sea Otter Classic, we are confident that by combining the two events we will boost attendance from manufacturers and suppliers alike."

In addition to discussion on growing the bicycle industry, BLC 2009 will focus on improving communication about the growing number of industry organizations and advocacy groups, their individual missions and how manufacturers can better work with these groups to support the broader goals of the industry.

In addition to research results, panel discussions, breakout groups and networking opportunities, the conference will again offer improved bike rides and the industry's most prestigious golf tournament. The BLC will again host the BRAINy awards dinner presentation.

"The Bicycle Leadership Conference is important to the future of our industry," said Frank Yohannan, president and CEO of the Sea Otter Classic. "Only through strong leadership can we identify our challenges and plan a strategy of growth and expansion. All of us at the Sea Otter Classic welcome the opportunity to support this event and further grow the sport of cycling."

While the BPSA will continue to determine the conference topic and content, the Sea Otter Classic has retained the services of Lifeboat Solutions' Lance Camisasca as conference director for the event. Camisasca's experience in the cycling industry as Interbike show director for ten years and his industry contacts will be invaluable in managing the registration, logistics and marketing for the conference.

"The idea for Sea Otter to host the 2009 BLC is brilliant," Camisasca said. "I look forward to helping shape a memorable and purposeful BLC event by integrating the conference components with Sea Otter Classic's activities and events."

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