Urban Velo got snarky and asks "Want to smell like a messenger?" which is a weird thing to say about makeup and eyeliner.
You can even buy it through Amazon.com and Shiseido dealers in the USA, China and elsewhere. Anessa is a line of sunscreen and related makeup products for the 'active' woman. Use Shiseido's products and you too can look like a kewl city bike messenger.
What's fascinating to me is Shiseido's use of Japanese models for their marketing. For the past 30 years or more, Japanese beauty products have generally been promoted with very blond and very Caucasian models. Shiseido made news last year when they broke ranks and started using Japanese models for their products.