man, this ad would have been about 150 times cooler had the gender roles been switched -- the woman being the high-powered fixter-hipstper and the man the leisurely sunday rider.
i think this is mostly because that while I am oh so sick (just had it up to HERE!)of looking at tough macho hipster dudes riding those fucking bikes (and they're all the same) like it's some kind of mystic calling, I can't seem to get enough of women doing the same exact thing.