So says Sequoia Capita partner Eric Pulin during a summit of 100 Silicon Valley CEO's on how tech companies can survive this economic crisis. Among the suggestions? Fire engineers ("You already have product"), fire the product managers, fire marketing and hold on to your cash because you won't be making any.
Robb Sutton at MTB by 198 studied economics, and he brings things a little closer to home in his suggestions on weathering this storm. He explains how rising costs are putting the squeeze on industry (without quite explaining why costs are rising, but covered that plenty already), and what bike retailers and consumers can and should do.