Bicycle Leadership Conference and Social Media

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Tuesday, April 28, 2009
By Yokota Fritz

Chip Smith of SOAR Communications asked me to attend the Social Media panel discussion during the Bicycle Leadership Conference in Seaside, California on April 17. SOAR, as a sponsor of this conference, kindly got me registered after I eagerly accepted his invitation.

At about 11 PM Thursday night, I noticed the Social Media discussion starts at 7 AM. It's a 50 mile bike ride from my home to Seaside. Bus connections across Santa Cruz and Monterey Counties aren't that great. I was excited about this panel discussion, but there's no freakin' way I'm getting up at 3 in the morning for this. So I had to bail and offer my lame excuses to Chip when I ran into him later on.

Fortunately, Chris Matthews (the guy in charge of marketing at Specialized Bicycles), posted the discussion notes online. Read the presentation slide show, it's good stuff. My takeaways and add ons: Gotta go!

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