Duffy and Diet Coke

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Tuesday, June 09, 2009
By Yokota Fritz


Urban bikes in mainstream PR.

I don't have a clue who Duffy is so I'm late to the party -- she's a Welsh pop singer. Duffy rode a singlespeed bike in a European Diet Coke ad that aired last February. Note also the Terry Dolan product placement!

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Didja notice at the beginning when she first hops on the bike that the body (and bike I suspect) is computer generated, with just her head on it?
 
Can't say that I particularly care for her voice but its kind of a cool commercial. Who hasn't fantasized about riding a bike through a store?
 
Erik: I've rode my bike into church :-) but rolling through Safeway would be kind of cool.

Ron: Parts of it looked greenscreened to me. Easier than actually filming this stuff at night, I suppose.
 
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