Radio Shack rebranded as "The Shack". I think they're talking about BGW here (the cool part that is, because he is cool: " It’s almost embarrassing, like seeing your grandfather listening to an iPod and riding a single speed track bike. Wait, that actually would be cool."
Danger: Handlebar mounted cup holder. I'm puzzled by Charlie Sorrel's dislike of this product: I carry hot coffee in a handlebar cup holder all the time.