Interesting. Pretty nice looking bikes. As I squinted at the parts in the photos I was thinking to myself that these bikes could easily be well preserved 70's models (with the exception of the sloping top tube). This might be helpful in deterring a casual thief scanning a bike rack. I was a little skeptical about the statement about "as modern as modern gets". That's not to say that a bike that's not cutting edge wouldn't make a good commuter or around town bike. I guess high tech trumps simple and robust in the world of marketing, though.
That crank is a TA copy, anyway. The components are apparently all special ordered copies of stuff from the 50s, but with modern dimensions. It's undoubtably inexpensive compared to the French made components, and I'm sure marketing spun the "modern" angle to make made-in-Taiwan a virtue. I'll take detail photos at Interbike.
Something I wonder about is the fit -- is this bike designed with Electra's "flat foot" geometry? I can't tell from the photos.