Yahoo sponsors bike racing team

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Tuesday, December 22, 2009
By Yokota Fritz

The tech and local news sites have been all over this over the weekend after rumors that have floating around for at least a couple of months, but I didn't notice this until last night: Yahoo plans to sponsor a cycling team for 2010.

Menlo Park cycling enthusiast Kevin Klein, who previously raced for Rock Racing, will manage and ride for Yahoo! Cycling Team.

Interestingly, a few tech blogs and local news sites snarkily proclaim that a company with $1.6 billion in revenue and a net profit of $183 million last quarter should halt all marketing activity while using this photo of a purple three speed commuter for their illustration.

Still, it's hard not to snark when team manager Klein says they plan to use social media networking sites like Twitter (note: not owned by YHOO) and Facebook (also not owned by YHOO), while apparently failing to mention Yahoo's most successful social media property.

Props to Steven Woo. Yahoo Cycling Content Free Site.

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