Copenhagenize draws our attention to this Audi ad that highlights some suckier aspects of “alternative” transportation while emphasizing the ridiculous highway conditions required to enjoy the exhilarating commute enjoyed by Audi drivers. If you drive an Audi, you’ll never have miserable commutes hindered by weather or those pesky other people. This ad shows the Audi is the ideal choice for misanthropic sociopaths.
The reality? Big stretches of I-25 along the Colorado Front Range were closed on Wednesday due to accidents in the wake of a winter storm. Audi drivers are just as subject to the road conditions as any other motorist in Colorado this week.
The reality? The 280,000 commuters — including those with Audis — who normally drive across the Oakland Bay Bridge between San Francisco and the East Bay are out of luck after the dramatic failure of a supporting cable closed the bridge. BART and the ferry boats were crowded on Wednesday, but those people got to work and home in a timely manner. Everybody driving along the Bay Bridge Tuesday night were stuck.
The reality? There’s a guy somewhere near my office with a yellow Lotus sports car. It’s a hot looking car with a 200+ hp engine that does 0-60 in 4 seconds, gets about 10 mpg, and has a top speed of 150 mph. And he sits stopped in rush hour traffic with all the other losers as I pass by him on my bicycle every single day I see him.
The reality from a bike often looks a lot like this video that I shot while cycling in Santa Cruz County.
The reality? Riding a bike is often exhilarating fun, even in the rain, often in the snow, even in traffic, even at night, and especially with other people around.
I don’t necessarily hate cars (I drive too), but I do hate anti bike car ads.
All photos by Richard Masoner.