Mercedes Benz has dipped their toe selling bicycles before, including limited edition road bikes. For 2009, Mercedes Benz announced a €6,553 (about US$9,000) limited edition road racer bicycle. Only 100 bicycles will be sold world wide.
The carbon fiber bikes, which will reportedly be available at Mercedes Benz dealerships, are built up with SRAM Red components and DT Mon Chasseral wheels.
More at Bike Europe.