Search Results for: Collaborative marketing: USA France

Collaborative marketing: USA + France

Amaury Sport Organisation (ASO) and AEG announced a marketing partnership to cross promote each other’s events. ASO owns the Tour de France and other European races, while AEG is the US based sports presenter that owns the Tour of California. Beginning with the upcoming 2008 Tour de France and 2009 Amgen Tour of California, the read more »