Search Results for: Freakonomics on doping

ATOC anti doping strategy

Joe Lindsey writes about the Amgen Tour of California doping protocol in a guest post over at Freakanomics. In case you missed the news, all cyclists will have blood drawn and tested prior to the race. 30% of riders will also provide urine samples. Lindsey compares that to Team Slipstream’s anti doping strategy — each read more »

Bike rider demographic?

Hypebeast on Copy, an American fashion label. Titled “The Rider”, the collection positions itself as a brand of footwear for the bike enthusiast. Combining minimalist design with the proper reinforcements necessitated by riding, copy joins a growing number of brands appropriated for the increasingly large rider demographic.