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“Do Not Attempt” – KFC and a little girl on a bike

How many of you all caught KFC’s new Red Velvet Cake promotion? This darling 30 second ad features a girl on a bike towing her little brother in a wagon through the drive-through at a KFC to order a bucket of fried chicken and a red velvet cake.

Bike industry: $800 million revenue to Santa Cruz County

As part of their re-branding and launch as Bike Santa Cruz County, the organization released a State of Cycling Santa Cruz County 2015 report highlighting infrastructure, bike-related economy, participation levels, education, advocacy, and events throughout Santa Cruz County, California. According to this report, the bike industry employs over 1,000 people and brought in over $800 read more »

Santa Cruz Mountain Bike Festival this weekend

The Annual Santa Cruz Mountain Bike Festival takes place this Saturday and Sunday, April 11-12, 2015, at San Lorenzo Park near downtown Santa Cruz, CA.

Walk [ San Jose ]

Walk [ San Jose ], in collaboration with Walk [ Your City ], began installing pedestrian wayfinding signs the afternoon of Wednesday, April 8, 2015 to direct people to parks, venues, services and nightlife that might be closer than they realized. Supported by the Knight Foundation, the effort supports San José’s goals to increase pedestrian read more »

Wind, cold, rain, bike-to-shop, and Sea Otter

Those in the San Francisco Bay Area no doubt noticed the cold front that whipped through our region over the Easter weekend. We’re pretty excited about the trace rainfall associated with that weather system. A second, stronger storm should arrive overnight, with a half inch or more of rain expected Tuesday morning. Remember, you can read more »

Ten-fold, privately funded expansion for Bay Area Bike Share

The San Francisco Bay Area Metropolitan Transportation Commission (MTC) will consider a proposal to dramatically expand the number of Bay Area Bike Share bikes from the current 700 up to 7,000 bikes, with up to 4,500 bikes for the city of San Francisco, 1000 for San Jose, and 850 bikes in Oakland. Motivate, the company read more »