By Yokota FritzMomentum Magazine and Gwendolyn Lee produced the Bike Style bike fashion show at the San Francisco Bike Expo last Saturday evening.
Momentum are working on their own video of the show that will include specific details of what you're looking at. I'll try to update the captions over the next few days with the fashions and bikes in the photos. In the meantime, enjoy the yummy bikes and fashions in my slideshow.
Sponsors include Nutcase Helmets, Breezer Bikes, Crumpler Bags, and Bumble & bumble. Cyclelicious friend Meligrosa modeled for the show and looks fabulous. My buddy Kit was super stoked to see his 53 Miles Per Burrito shirt in the fashion show as well.
By Yokota Fritz
Over the past couple of years the various brands of LVMH have integrated bikes into their marketing. This last spring, for example, LVMH sponsored the "Bikes In Style" challenge, in which student designers from the Fashion Institute of Technology created stylish, practical and affordable bike gear. There was also DKNY's unforgettable but perhaps regrettable orange bikes campaign during New York's Fashion Week in 2008.
It turns out these bike projects aren't just from the overeager mind of a bikey marketing exec. The bike love at LVMH goes straight to the top: LVMH North American Chairman Renaud Dutreil is a daily bike commuter! He rides to work in Manhattan on an old black Dutch Gazelle bicycle.
It is no coincidence that fashion is having a bike moment at the same time that New York City, the capital of American fashion, has gone bicycle crazy. The number of daily cyclists in the city has jumped to an estimated 185,000, from 107,000 in 2005, according to Transportation Alternatives, a bicycle-advocacy organization. Indeed, some New York designers are bike commuters themselves, like Steven Alan, who commutes to work on a foldable Strida, which looks like a bicycle as reimagined by Duchamp.
By Yokota Fritz
Watch for the second annual Urban Legend Fashion and Art Show, presented by Giant Bicycles, at Interbike 2009 on the show floor, Thursday, September 24 at 5:00 p.m.
"Interbike uses the Urban Legend Fashion Show to showcase the industry's growing enthusiasm for urban cycling and the exciting products that the segment supports," said Rich Kelly, Interbike marketing manager. "As with all of the products exhibited at Interbike, urban cycling gear and apparel is best appreciated in action."
Instead of a traditional catwalk, a road loop surrounded by bicycle-inspired art will be laid out on the main show floor in hall D of the Sands Expo Center. The Urban Legend audience will gather in and around the loop while models ride through it. The innovative layout allows attendees "front-row seats" to watch the models show off the function and fashion of urban bikes and cycling apparel.
"We loved what Interbike did with the fashion show last year and thought sponsoring it this year would be a great way for Giant to highlight its new lifestyle products," said Elysa Walk, general manager of Giant Bicycles. "There is a lifestyle boom taking place in the consumer market and Giant wants to be part of it."
Inspired and styled by Momentum Magazine, the Urban Legend Fashion and Art Show will be a celebration of urban sustainability, culture and style. Highlights will include stylish, smart, sexy and professional clothing for every season that fits into everyday life and works great on a bike. Instead of typical athletic shorts and jerseys, models will sport practical urban and casual cycling wear while riding urban, folding, utilitarian and commuting bikes.
To complement the cycling fashion on the runway, cycling-inspired art by a variety of artists will be on display at the fashion show venue.
John "The Sartorialist" Schuman seems to often work bicycles into his street fashion photos, especially when he's working in Europe. Click on images to click through to Sartorialist for commentary and larger photos.
Two bike posts about the Sartorialist in one week!
This week, Scott Schuman is posting fashion photos from Paris. He writes of the Velib rental bikes:
These rental bikes are changing my relationship with Paris. Before I felt so trapped by the lack of taxis and a challenging subway system (those connecting tunnels are the devil). This past men's season I started using these bikes, and now I feel a power of control over getting from one place to the next easily.
It's no secret to bike culture bloggers that street fashion photographer Scott Schuman aka The Sartorialist is a fan of bicycles. Schuman sometimes gets around New York City by bike to take his photos of style on the street, and he sometimes includes the bike in his photo frame.
It's been a while since I looked at his blog, but I dropped by The Sartorialist blog to see what he's been up to lately. I love that when Schumer travels overseas, bikes are often just part of the background. Click on the images to see them large and for details.
By Yokota Fritz
During the Menswear Fashion Week in Milan this week, Emporio Armani showed us that the well dressed bike commuter in Spring/Summer 2010 will go bare chested and wear shiny shorts with colorful shoes.
San Francisco Bike Expo Fashion Show
Mmmm...Meli. Great outfit and blingie gold helmet, lady!!!
Momentum couldn't have picked a better cycling model for SF Bike Expo fashion show.
Interbike 2009 Fashion Show video
I posted a link from my blog directly to you, hope everyone is enjoying the video. Thanks Fritz for sharing!
The Sartorialist book
Bikes and high fashion
I have mixed feelings about this one. I'm always happy to see cycling go mainstream and NY Times is great press. On the other hand - $9,000 bikes with fur accessories? That is a bit silly.
Maybe we should start up our own high fashion bike brand :-)
...i have design experience but i'm not gonna contribute if the company is called "fritzelicious"...
I'm not sure "Wilde Man Bikes" would be much better :-)
It has to be something either French or Japanese, probably.
Thanks for sharing this Fritz! I loved the NY Times piece. Anything to get more people on bicycles is what I say. Fashionistas are so welcome to join in and 'Kill IT' with their fab, stylish fashions AND especially on any bicycle they care to ride and at any price tag!!! I'm not in the market for a $20,000 bicycle (I'm more practical and ride vintage myself) but it doesn't mean I can't appreciate the beauty of well designed bicycle!
Interbike 2009 fashion show
So looking forward to more of your great photos from this upcoming show!
Lucy rides a bicycle in Melbourne
Cyclists in Europe
If cycling in Europe makes you walk like the girl in the last picture ... I'd have to give it up.
Yeah, well. If cycling in Europe gets you to meet girls like this, then it's OK with me.
His first name is actually Scott ;)
Sartorialist likes Velib
Is that model a man or a woman?
I like this Velib photo better: http://www.cyclelicio.us/2009/03/jessica-alba-rides-velib.html
Chictopia bicycle fashion contest
Sartorialist, style and bicycles
Bikes are so hot. Best summer accessory! It's a good accessory all the time, but looks even better during the summer.
Fashion Week: Men On Bikes
Byron: Rich K is putting together a fashion show for Interbike 2009 and wants some male models. You should totally volunteer.
...sorry, signor armani but that's just gay..."not that there's anything wrong w/ that"...
Since they've shaved their legs, what's not to like?