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San Francisco Bike Expo Fashion Show

By Yokota Fritz

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Momentum Magazine and Gwendolyn Lee produced the Bike Style bike fashion show at the San Francisco Bike Expo last Saturday evening.

Momentum are working on their own video of the show that will include specific details of what you're looking at. I'll try to update the captions over the next few days with the fashions and bikes in the photos. In the meantime, enjoy the yummy bikes and fashions in my slideshow.

Sponsors include Nutcase Helmets, Breezer Bikes, Crumpler Bags, and Bumble & bumble. Cyclelicious friend Meligrosa modeled for the show and looks fabulous. My buddy Kit was super stoked to see his 53 Miles Per Burrito shirt in the fashion show as well.

Labels: fashion 2009

Interbike 2009 Fashion Show video

By Yokota Fritz

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Momentum Magazine posted video from the Interbike 2009 Urban Legend Fashion Show.

Click here for the Urban Legend Catalog and photos.

Labels: fashion 2009

The Sartorialist book

By Yokota Fritz

Scott Schuman's book with his collection of street fashion photography is available now.

Elisa @ Bike Skirt picked up a copy; she tells me this book has bike photos and is the "best picture book ever."

Of course, you could also visit Schuman's Sartorialist blog for his latest bicycles and fashion street photography.

Photos by Scott Schuman. Go to The Sartorialist for the larger originals.

Labels: fashion 2009

Bikes and high fashion

By Yokota Fritz

Over the past couple of years the various brands of LVMH have integrated bikes into their marketing. This last spring, for example, LVMH sponsored the "Bikes In Style" challenge, in which student designers from the Fashion Institute of Technology created stylish, practical and affordable bike gear. There was also DKNY's unforgettable but perhaps regrettable orange bikes campaign during New York's Fashion Week in 2008.

It turns out these bike projects aren't just from the overeager mind of a bikey marketing exec. The bike love at LVMH goes straight to the top: LVMH North American Chairman Renaud Dutreil is a daily bike commuter! He rides to work in Manhattan on an old black Dutch Gazelle bicycle.

Dutreil is featured in this New York Times piece on the merger of bicycling and fashion.

It is no coincidence that fashion is having a bike moment at the same time that New York City, the capital of American fashion, has gone bicycle crazy. The number of daily cyclists in the city has jumped to an estimated 185,000, from 107,000 in 2005, according to Transportation Alternatives, a bicycle-advocacy organization. Indeed, some New York designers are bike commuters themselves, like Steven Alan, who commutes to work on a foldable Strida, which looks like a bicycle as reimagined by Duchamp.

Read more at The New York Times. Via Justin Torrento.

Labels: fashion 2009

Interbike 2009 fashion show

By Yokota Fritz

Watch for the second annual Urban Legend Fashion and Art Show, presented by Giant Bicycles, at Interbike 2009 on the show floor, Thursday, September 24 at 5:00 p.m.

"Interbike uses the Urban Legend Fashion Show to showcase the industry's growing enthusiasm for urban cycling and the exciting products that the segment supports," said Rich Kelly, Interbike marketing manager. "As with all of the products exhibited at Interbike, urban cycling gear and apparel is best appreciated in action."

Instead of a traditional catwalk, a road loop surrounded by bicycle-inspired art will be laid out on the main show floor in hall D of the Sands Expo Center. The Urban Legend audience will gather in and around the loop while models ride through it. The innovative layout allows attendees "front-row seats" to watch the models show off the function and fashion of urban bikes and cycling apparel.

Boy on Bike: Urban Legends Fashion Show Interbike 2008 Las Vegas

"We loved what Interbike did with the fashion show last year and thought sponsoring it this year would be a great way for Giant to highlight its new lifestyle products," said Elysa Walk, general manager of Giant Bicycles. "There is a lifestyle boom taking place in the consumer market and Giant wants to be part of it."

Inspired and styled by Momentum Magazine, the Urban Legend Fashion and Art Show will be a celebration of urban sustainability, culture and style. Highlights will include stylish, smart, sexy and professional clothing for every season that fits into everyday life and works great on a bike. Instead of typical athletic shorts and jerseys, models will sport practical urban and casual cycling wear while riding urban, folding, utilitarian and commuting bikes.

To complement the cycling fashion on the runway, cycling-inspired art by a variety of artists will be on display at the fashion show venue.

Girl on bicycle: Urban Legends Fashion Show

Product submissions for possible inclusion in the Urban Legend Fashion and Art Show are due no later than September 9. To make a submission, send a completed product submission form and lo-res photo to Mia Kohout at mia@momentumplanet.com. For art submissions, please send an email to at Thomas Prehn at thomasprehn@me.com.

For schedule information about the Urban Legend Fashion and Art Show and other events at the 2009 Interbike International Bicycle Expo, please go to www.interbike.com/eventsseminars/master-schedule.

See also: Photos and video 2008 Urban Legend Fashion & Art Show.

Labels: fashion 2009, interbike

Lucy rides a bicycle in Melbourne

By Yokota Fritz

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Scott Schuman visited Australia last month for his street style photography. He also shot some catalog photos for SABA Denim that included Lucy here on a Giant road bike.

Sartorialist: When we first met Lucy.

A little more Lucy here.

Labels: fashion 2009

Baggy pants

By Yokota Fritz

Umit Benan in Florence with his re-done JNCO pants needs a mixte frame bike for sure.

Benan says he envisions pants like this on a "stylish young Cuban businessman" from the "freer and happier time" of pre-Castro Cuba.

It reminds me of those Soulful Commando tight and baggy jeans. At least you don't need a chainguard for these.

Umit Benan photo from the Sartorialist.

Labels: fashion 2009

Cyclists in Europe

By Yokota Fritz

Cycling in Europe

John "The Sartorialist" Schuman seems to often work bicycles into his street fashion photos, especially when he's working in Europe. Click on images to click through to Sartorialist for commentary and larger photos.

Eva smiles on a Velib rental bicycle in Paris

Labels: fashion 2009

Sartorialist likes Velib

By Yokota Fritz

Two bike posts about the Sartorialist in one week!

This week, Scott Schuman is posting fashion photos from Paris. He writes of the Velib rental bikes:

These rental bikes are changing my relationship with Paris. Before I felt so trapped by the lack of taxis and a challenging subway system (those connecting tunnels are the devil). This past men's season I started using these bikes, and now I feel a power of control over getting from one place to the next easily.

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