Bicycle Blog Cyclelicious

Shimano introduces 29er wheel Bicycling on Shimano's Coasting well, marketing and the market. People want to ride :) The Coasting technology is nice, but I've never, ever heard someone say they don't ride because there's too many gears. They said they don't don't ride because they don't want to be flattened by an SUV. Shimano should be investing in local infrastructures that allow people to better use the technology that's already been successful for over a century. Whatever it takes. More people on bikes means more awareness and more voting power for cyclists. More sway with polititians, more chicks on bikes. I'll take it. I've met people who are intimidated by the gears on bikes. I see people almost everyday walking their bikes uphill because they don't understand how to use the gears. Shimano is onto something.

They're also pushing this very, very hard. The PR person for the biggest local bike store plugged it on the university radio show about bikes, plugged it when she was suppose to be talking about the women's group rides they were putting on. Nevermind Ellen and Bicycling Magazine, when it gets down to that level you know it's a major campaign. Shimano Coasting Components