Moldable goo withstands shovel whacks

I can definitely see some useful cycling applications for this material.

The material is called D30, which is described as a “lightweight material is very flexible and malleable, until subjected to abrupt force, making it useful in protective clothing in situations where the wearer may be exposed to blunt trauma.” D3O has been used for protective ski gear, soccer gloves and shinguards, and motorcycle gloves.

Via CycleDog, who found it via WIRED.

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