Levi Strauss tarck bike

Levi Strauss commissioned a special denim-look fixed gear bike for a European contest.

Levi Strauss Tarck Bike

According to Hypebeast, the bike will be given away as part of a promotion on Facebook, though I can’t find the contest on Facebook or anywhere else.

The bike is a custom build from Brothers Cycles in the UK, Fixerati in Belgium and Unik Bikes in Belgium.

The denim saddle and handlebar wrap are a cute touch, as is the Levi Strauss button detail on the handlebar cap.
Denim handlebar tape

denim bicycle saddle

More at Hypebeast: Levi’s Fixie Bike. When I first saw the story there I thought “Why does Hypebeast care that Levi Leipheimer has a fixed gear bike?”

One Comment

  1. The new fashion trend is to crash while riding your fixie. Your super tight jeans will get twisted around the handlebars for that stylish new look.

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