San Francisco as a stand in for Europe

Robin Moore directed this promotional video for Bike Snob’s latest book on bike travel around the world. Moore also cameos as “Le Velo” in this video. How many San Francisco landmarks and locations can you identify?

Although you’ll find his trademark satire throughout the book, this is a book, first and foremost, on bike advocacy. The Snob has a young son now, and he discovered first hand the backlash that occurs when you take your kid biking in America. So he asked: What does it take to create a culture where cycling as a family is the norm?

You can find his answers in his book Bike Snob Abroad: Strange Customs, Incredible Fiets, and the Quest for Cycling Paradise, available for pre-order. It begins shipping the day after April Fools Day.

Disclosure: The link is for Amazon’s affiliate program, which means I might receive up to 72 cents if you buy that book online!

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