Just learned about a service called Bike Roar, which allows you to compare various bike products and let you know which Local Bike shop you can find them at.

I need some new cycling shoes and I’m kind of interested in what Giro has to offer this year, so let’s plug “2013” for the year, “Giro” for the brand, and “Shoes & Accessories” for product category.

I press “Search Product” and viola! I get about 20 pages of results for… bike helmets?

Looks like it needs a little work. Check them out anyway to see how online resources can be used to support the local shop.